the hill climber
Interpreting Lotus' iconic aesthetic language into a fun active lifestyle CUV for a new generation of people with no compromise.
Self Project 2018 - ongoing
"Who may ascend into the hill of the Lord?
Or who may stand in His holy place?
He who has clean hands and a pure heart,
Who has not lifted up his soul to an idol,
Nor sworn deceitfully."
Psalm 24 : 3 - 4
Lotus Ascend is for those who are up and coming. Like the brand itself they have gone through refining fire, developing patience and character, they don't bow down to the self-gratification but decisively remain faithful to their conscience. How Lotus has kept its own identity and character over time, these young people refuse to mix into the mass but solely follow what is right. They live for what's been put inside them pursuing audacious dreams that are beyond the small box that the world puts them in. They daily walk the journey paying the price for their covenant, hearing the inner voice that leads them on. Lotus Ascend is a car to accompany them in their hopeful yet challenging trails.
To be continued...